Advanced English

Malaysian born Azrul Mohd Khalib writes frequently on issues affecting his native land. He is currently working in the issues related on HIV/AIDS, sex and human rights. He has written many articles in one of the daily email news website called â€Å"The Malaysian Insider†. His articles have also appeared in the Malaysiakini, the article â€Å"Baby-Dumping: Killing the mothers won’t solve any problem†, â€Å"Ramadan a time to be considerate†, â€Å"Law still fuzzy on marital rape† as well as â€Å"not impossible for teens to be having sex† and etc. He has currently runs and battling an addiction to the â€Å"A Song of Ice and Fire† book series. Azrul Mohd Khalib has written many articles in the Malaysiakini in its letters section. The Malaysiakini is a political news website that has been widely considered to be one of the leading non-government owned paid-news agencies in Malaysia. Its news coverage concentrates mainly on local events, with a strong emphasis on items related to Malaysian politics, and also publishes columns, readers’ opinions in its letters section which claims to practice an editorial policy that is consistently supportive of justice, human rights, democracy, freedom of speech and good governance. And now the Malaysiakini is a voice of reasoned discussion on the letters section and not an exercising excessive editorial control on letters section. Summary The article emphasize the teenage pregnancy in Malaysia is continuously increasing from year to year and many teenage girls lost their lives because of resulting from pregnancy and not provide them necessary support for those in need. Teenage pregnancy has no self-righteousness and despised by the people and how they look at them to judge them, neglect to provide help that actually they are the victims of the issues. The author mentioned happens to teenage pregnancy in social environment and provides his personal opinions to solve the teenage pregnancy problems. According to the Ministry of Health (MOH) shows that many of the young people involved in the pregnancy. Besides that, MOH’s report show that some of the teenage pregnancy will carry her own burden and end up on the statistics of the MOH. MOH’s report also shows that some of the girls chose to commit suicide because of the cost of their lives. On the other hand, the author suggests providing the sexual reproductive health services for not just those who are married. Analysis of the presentation The author is referring to Ministry of Health (MOH) reports and attended his recent discussion which focuses on teenage pregnancy in Malaysia to present his point of view. He was not agree to look for people to blame them and outraged when read the reports of babies found buried and will moan about lack of religious and moral fibre, from the point of view of this sentence, it is show that this happens cannot be blame to those pregnancy of teenage and should find out the solutions to solve the problem. He support his point of view by giving the evidence, â€Å"These girls are victims of an environment created due to our continued neglect of issues relating to sexual health such as ensuring the availability of proper sexual reproductive health education and services. † The author state that the weaknesses of our social which aim to punish and harm but lack to provide necessary support for those in need. The author’s point of view is that our social lack of providing the necessary support to the teenage pregnancy. The author support his point of view by giving several evidence, which is â€Å"We allow people who call for hatred, discrimination and abuse on people who are gay or lesbian to give speeches to our students at schools but refuse entry to educators who talk about sex education and teaching things like how to use a condom. † The author also giving the evidence that proved his point of view, which is â€Å"The exploding numbers related to teenage pregnancy is a direct result of our society’s failure to acknowledge and address our blinkered views of sex. The author state the weaknesses of our social that no government healthcare facility offers abortion services for unwanted pregnancies or even condoms and sexual health information for singles and unmarried couples. From the point of view of this sentence, it is show that there is very few places turn to support and shelter those young women. The author state that reality of social culture in Malaysia has ready to judge f or the teenage pregnancy mistake. The author support his point of view with several evidence, which â€Å"there are more girls and teenagers living in fear as a result of an unwanted pregnancy. Most of them will increasingly resort to unsafe abortion and DIY attempts to force a miscarriage. † The author suggested underage marriage in the misguided and simplistic belief will solve the problem and this is better thing than being outside marriage. For the author’s point of view, the underage married can hide the problem. Also, the author’s point of view, there is another method which is religious convictions to improve the case of teenager pregnant. From the author’s point of view, sex education may confuse to the children with the complex messages. The author show several evidence to support his point of view, which is â€Å"â€Å"When I grew up, I didn’t need all of this and I was still able to live, marry and have kids†, a frequently comment from detractors of sex education. The author also suggested an effective way to improve the problem by providing relevant sexual reproductive health services. The author’s point of view, not just provide to those who are married but for all the young people. Author’s tone is recounting and invoking because he proves a lot of evidence to show that he really knows about the teenage pregnancy and he provide the solutions for teenage pregnancy from this article. Thus, our country should take a step and refer the facts and ways from this article to solve the problems of teenage pregnancy in our country. Response The author’s argument is practical and valid due to the author’s argument is logical and well-reasoned. In the article, the author uses the information from MOH report and the recent discussion about the causes of teenage pregnancy in Malaysia can proved that the author knew the situation of teenage pregnancy and narrates the problems in this country. Thus, he supports it by referring to his research which he more works on sex and human rights issues. The author’s argument is not objective enough to discuss the problem. He only narrates the role of teenage pregnancy happens in this country and not provide strong enough negative arguments to debate his own opinion. Besides that, the author wrote several causes in this article. He approached the causes happens and he described with the example of imagination. Apart from that, the author knew that the world is realistic to dealing with this issue of sex. He supports it by referring the MOH report and news from nowadays and the case happens to the young girls who went to commit suicide. Even though the article is not objective enough, however, the author provide the information is sufficient to convince the readers, education system, parents and government which not only belief in their own personal religious conviction, but government have to take an action to improving the teenage pregnancy. The argument is credible because the author, Azrul Mohd Khalib,his essays have generally posted in the MalaysiaKini, The MalaysianInsider, and The New Strait Times. He had works for sex and human rights issues for many years. This article was released at Monday, 12 of Nov 2012 in the Malaysian Insider. Malaysian Insider is a website that covers the issues of the day, politics, business, lifestyle, sports and entertainment that showcasing issues and opinions of reports analyses view to us. Besides that, the author uses his works on sex issues in long time research experiences, Ministry of Health reports and recent discussion of this issue that prove the evidence in the article, which show that the author’s argument is credible enough to the audience and has the experience of reporting the sex and human rights issues. Conclusion In conclusion, this article has been well written by the author and has high reliability. As a reader, I think that this article is very useful especially for the government, parents and education system to concern about the social’s role in the teenage pregnancy problems happens in our surrounding. I would like to recommend this article to several intended audience like teachers and schools and government because they are the main person can solve those social’s role in the teenage pregnancy problems in the future. After reading this article, government should be able to provide effective solutions and trying their best in several ways to help teenage pregnancy in social life problems.

History of Rock n Roll

Blue notes- Blue melodies are full of slightly altered pitches. Lowered 3rd and lowered 7th 10. Standard song form (ABA)- a musical structure that typically consists of two musical parts (A and B) played in four sections. Each section is usually 8 measures long. 11 . â€Å"Smooch† tenor- Ballad singer for the easy listening, slow dancing love songs 12. 12-bar blues progression- so called because each verse Is twelve bars long. No matter what the tempo of the song, there Is a basic beat that Is counted in groups of four, with four beats to each part.Arranged Into three groups of four measures. 13. Rockabilly Polymaths-The combination of two contrasting rhythmic beats simultaneously. There are two main types of polymaths: rhythms that carry â€Å"over the bar† and rhythms that exist â€Å"within the bar. † 14. Slide guitar- The term slide is in reference to the sliding motion of the slide against the strings, while bottleneck refers to the original material of choi ce for such slides, which were the necks of glass bottles. 15. Station (Ref) – Repeated melodic figures on the low strings 16.Grist (Jail)- African musicians who correspond most closely to the blues singers; hailstorm/musicians room northwest Africa. W. C. Handy 17. Double stops-is the act of playing two notes simultaneously on a melodic percussion instrument (like a marimba) or stringed instrument (for example, a violin or a guitar). 18. Bent notes- to slightly alter the pitch of a note by pilling on a string, raising or lowering the voice, or tightening or loosening the embouchure, or mouth position, on a horn. (Often considered a blue note) 19.Barbershops rhythm- The surface rhythm of a guitar accompaniment subdivides the basic pulse into a triple pattern, resulting in a bouncy, uneven rhythm. 20. Two-beat bass- bassist plays the root of the chord on the first beat of a 4/4 measure and the fifth of the chord on the third beat of a measure. Heavy emphasis on beats 1 & 3. 21 . Tonic- the main or central pitch off major key. Tonic also refers to the chord that Is built on the first pitch of a scale and Is therefore the mall or central chord, or home chord of a major or minor scale. 22.Dominant- The is heavily accented 24. Backseat- 2 & 4 beats are heavily accented 25. Subdivision- the fourth pitch of a major or minor scale. Also refers to the chord that is built on the fourth pitch of a scale. 26. Work song- a piece of music closely connected to a specific form of work, either sung while conducting a task (often to coordinate timing) or a song linked to a task or trade which might be a connected narrative, description, or protest song. 27. Strophic song form- a song form in which each verse of the text is sung to the same music.The music for each verse stays the same, and only the lyrics change. 28. String band- Earliest country groups; consist of lead vocalist, back up vocalists, fiddles, acoustic guitars, banjo, and acoustic bass (sometimes mandolin). 29. Turnaround-Very often on the last measure of the regression (measure 12), the dominant chord is played to set up the return of the tonic chord at the beginning of the next verse. 30. Fill- The last two measures of each sung line are an improvised instrumental passage, an instrumental response to the sung call.Know who the following people are and with which rock or blues artists or styles they are associated: 1. Charley Patton- Father of the Delta Blues 2. Cosmic Mahatmas- Owner, recording engineer, J & M Studios 3. Jerry Libber & Mike Stroller- are among the most influential American songwriters and music producers in post-World War II popular music. . Alan Freed- known also as â€Å"Monody†, was an American disc-jockey who became internationally known for promoting African-American rhythm and blues music on the radio in the United States and Europe under the name of rock and roll. . Phil & Leonard Chess- was a record company executive and the founder of Chess Records 6 . Big Mama Thornton- was an American rhythm and blues singer and songwriter. She was the first to record the hit song â€Å"Hound Dog† in 1952. 7. Sam Philips- founder of Sun Studios in Memphis, TN 8. Scotty Moore- Lead guitarist in Elvis' band 9. Cool. Tom Parker- Elvis' manager 10. Eddie Cochran- was an American rock and roll musician and an important influence on popular music during the late sass, early sass. 11.Dave Bartholomew– Artist & Repertoire (A & R) Trumpet player, arranger, manager, band leader (â€Å"Mint that a shame† co wrote with Fats Domino) 12. Carl Perkins- Popular performer with Memphis rock and roll. Style includes: 1 . Anticipated chord 2. Finger picking 3. Dampens Strings 4. Single and Double bends 5. Syncopated rhythms The Blues Call and response performance technique from work songs. (Eased the drudgery of work) Deciding melody from field hollers Use of blue notes: lowered 3rd and 7th scale degrees Simple harmonic progression ( l, †˜V, V) from church hymns, folk songs.Strophic Song Form: Series of verses, essentially same tone; lyrics change Country and Western (Southern country and Southwestern country swing) Southern Country: General Characteristics Simple Melodies (narrow range uncomplicated surface rhythms) Simple Harmonic structures Simple rhythms , clear meters Use of two – beat bass Little elaborate instrumental improvisation Vocalists often have a nasal quality, slide from pitch to pitch, use widening technique Texts often about unrequited love Lilted lovers) Blues + Country = Southern Country Style Jimmie Rogers (1867-1933) – sometimes called father of country music Blue Yodel (recur. 927) – Tea for Texas Hank Williams (1923- 1953) Move it On Over (recur. 1949) The Carter Family Southwestern Country Swing Mixes elements of southern country with big band swing. Originated in the Texas string bands, late sass's -early sass's To country swing band added: Drums Piano Steel Guitar (of ten) Horn Section Performed same repertoire as country band, but also included popular Jazz, pop and blues songs. Players encouraged to improvise Influenced mainstream country with use of drums, piano, electric instruments Bob Willis (1905 – 1975) Swing Blues (recur. 936) Boogie Woozier Woozier was popular with dance bands & their audiences Also known as â€Å"honey ton† from the type of bar in which the style originated. Possibly from Madding word bug – to beat a drum Possibly from English slang bogy – at first meaning dark apparitions. Later used to describe blacks in a derogatory fashion. Characteristics: Eight quick pulses per measure (8 to the bar) Uses the barbershops rhythm (bounced) Improvised right hand part Steady pattern (station – riff in left handUses 12 – bar blues progression Made Lewis Rhythm and Blues General Characteristics Blue elements: Strophic song form ABA blues text form Melodic style (descending melody, blue notes) 1 2-bar blues progression Boogie Woozier elements: station bass line 8-pulse rhythm (walking rhythm†¦ Constant) barbershops rhythm Big band swing elements: performance style instrumentation–piano, guitar, bass, drums (rhythm section), horns, Be prepared to recognize artists discussed in class who are representative of these styles. Be familiar with the specific style characteristics of: Rural Texas blues –Single-note bass string runs Repatriated chords (chord that is spread) Repeated melodic, rhythmic figures (riffs) on bass strings Alternate playing on bass and treble strings (Alternate high and low) Single – String Melody Fills Blind Lemon Jefferson (c. 1883-1929) Heart Attack; found frozen the next day in his Cadillac. Field Holler Style Rural Mississippi delta blues- Frequent sliding from note to note Play slide guitar Wailing style of singing (forlorn) Small Melodic Range (low -up a little – then back down) Intricate Polymaths Rhythmic Choral fill s (rather than melodic) Percussive playing styleCharley Patton : Father of the Delta Blues Robert Johnson (c. 1911-1938) Cross Road Blues (recur. 1936) – Song Echoes his â€Å"selling his soul to the devil† Died from complications of pneumonia from whiskey laced with strychnine) Part of the â€Å"27 Club† Texas Urban Blues Stronger influence on other blues, Jazz then on rock Generally use horns in back – up band Saxophone often the soloing instrument Strong Piano basis (rather than guitar) Aaron â€Å"T-bone† walker (1910-1975) Call it Stormy Monday Blues (recur. 1947) Huge influence on rock guitarists Urban Chicago blues- Derived from Mississippi Delta Blues Use of slide guitarFrequent slides between notes Frequent use of bent notes Frequent use of double – stopped strings Intricate rhythm patterns, polymaths Single string fills (esp†¦ B. B. King) Muddy (grandmother gave him this) Waters (from his Job) (1915-1984) McKinley Northfield B low Wind Blow (recur. 1950) Harmonica (unique sound) B. B King Northern band rock ‘n' roll (Bill Haley) Style Characteristics: A steady, mechanical meter Fast tempos Staccato guitar chords on the back beat (2 and 4) A slapped, walking bass line – (clicking) A boogie woozier station (often, not always) Bill Haley and The Comets Shake, Rattle, and RollCombines Western String Band (lead & background vocals, acoustic rhythm guitar, electric lead guitar, steel guitar) with rhythm and blues (bass, drums, piano, tenor saxophone) New Orleans dance rock- An overall bass foundation Boogie Woozier Barbershops rhythm (bounce feel) The basic beat is often subdivided into 3 quick pulses (triplet feel) Rhythms and meters are looser than the stiff, mechanical meters of Bill Haley and the Memphis Country style. Surface rhythms vary from a lively, bouncy beat to a slow, intense shuffle beat. Lead vocalists featured prominently Rarely any background singingRhythm & Blues band: lead vocal, piano, acoustic bass, drums, guitar, tenor saxophone Cosmic Mates – Owner, recording engineer, J & M Studios Dave Bartholomew – Artist & Repertoire (A & R) Trumpet player, arranger, manager, band leader Antoine â€Å"Fats† Domino Warm Creole accent 2 handed boogie woozier style Clear song structures â€Å"Fat Man† â€Å"Blue Berry Hill† Standard Song Form Little Richard Penman â€Å"Fire and Brimstone† singing style Gospel oriented, influenced Frenetic, energetic performing style Tenor Sax Solo about 2/3 into song Memphis country rock Rhythm & Blues Elements: Emphasis on back beat 2 bar blues format Country and Western Elements: Instrumentation (string bands) Strict rhythms Nasal singing style Pronunciation (accent) Overall treble – dominated sound (twangs) Instrumentation: Lead Electric guitar Acoustic rhythm guitar Acoustic bass (slap bass 2 beat (Beats 1 & 3)) Drums, Piano (After c. 1956) Generally no backup singers Lead Guitar St yle: Bright, tinny character Corresponds with nasal voice Primarily country style picking (finger postsecondary on delta blues style (slide) Vocal Characteristics: Stuttering, yelps, cracked falsetto Sometimes slur words together Nasal singingOther characteristics: Generally fast tempos Propelled by slapped bass Looser sense of rhythm than New Orleans Dance Recorded with natural studio echo Developed principally at Sun Studios, Memphis, TN (Sam Phillips) Carl Perkins-guitar style- Anticipated Chords Finger Picking Dampens Strings Single and Double Bends Syncopated Rhythms Elvis Presley–vocal style and influences Vocal Styles influences: Country: Clear pronunciation Southern accent Sense of melodic phrasing Hiccup, stutter (from yodel) Rural Blues Vocal Delivery (groups, blue notes) White Gospel Clear, four part harmonies Black Gospel Exuberant performing styles (shouting†¦ Etc) Pop Low tones, vibrato Chicago rock ‘n' roll Time: Generally Fast Tempos Hard-driving be at Even beat subdivisions Sound: Guitar based bands Soloists are guitarists Instrumentation like R&B Band: Vocal, Electric Guitar, Bass, Drums, Piano May use horns for background riffing Generally no back-up singers Guitar style derived from Chicago blues: Slide Guitar Finger sliding on strings Multiple -stopped strings (& bends) Hard, percussive picking style Harmony: 12 bar blues progression Form: Strophic Texts: Often Narrative Chuck Berry–guitar style and influencesStyle Characteristics Strong use of syncopated rhythms Use of repeated rhythms, melodic figures (riffs) Guitar accompaniment from boogie woozier accompaniment Use of double & multiple stops Finger slides, single & double notes Click © introductory figure Guitar Sources: Charlie Christian, Carl Hogan Jazz) Muddy Waters, T-Bone Walker (Blues) Melodic Sense: Illinois Jacket daze Sax) Influenced by Muddy Waters, John Lee Hooker Heavy use of revere in amplifier Raw edged blues sound Chant – like, rhythmic s olos Rhythms based on Cuba rhythm (â€Å"Boo Diddled Rhythm† or Hammond rhythm) Buddy Holly†guitar and vocal styles Combines elements of Memphis & Chicago Rock and Roll Background in Country & Western Vocal Characteristics Highpoint/Stuttering Changing vocal tone color mid-song Recorded own material almost exclusively First group with line-up of electric lead and rhythm guitars, bass, drums, and everyone sings. Double – tracked vocals and guitar solos (recorded voice 2nd) Popularized use of Fender Cotoneaster guitar.Vocal group rock ‘n' roll Predecessors: Black vocal harmony groups 1890-sass's sass – ass: Mills Brothers, Ink Spots Vocal Traits based Gospel traditions: High tenor against low, rumbling bass Backing harmonies fill in chord Call and response between lead tenor and back-singers Sound Lead Vocalist supported by 3-4 back-up vocalists Tight, close harmony singing (â€Å"barbershop style†) Backup sings nonsense syllables Instrumentalis ts deep in background (except for solos) Band: guitar, drums, bass, piano, tenor saxophone Form: Many songs in standard song form Harmony: Many songs use the â€Å"do whop† progression: Tonic (major) Substantiated (minor) Subdivision Dominant (l -IV-IV-V) C: C- A mint -F -G Other: Many â€Å"one or two hit wonders† Many Bird Groups (Orioles, Ravens, Penguins, Larks†¦ Etc) Many Car Groups (Falsehoods, El Dorado, Impalas†¦ Etc)

Ultimate Frisbee Essay

My feet left the ground. My arms extended. My entire body was parallel to the ground for what seemed to be an eternity. Nothing was going through my mind except one overpowering thought: catch the Frisbee. It was not just a Frisbee however. It was the game winning goal. It was redemption for my previous mistakes. It was reward for all of my tireless work. It was the gateway to eternal bliss. Catching this pass was a necessity.? I called out,† I’m open† to Greg Rupp, the thrower on my team, as I finally shook off the smothering blanket of defense wrapped on me by Justin Burns.This slight crack in an otherwise impenetrable defense flashed before his eyes. Within a split-second, his right foot stepped heavily on the firm ground and his torso pivoted launching the disc, with all his might, into oblivion. Greg immediately shouted †sorry† for throwing the disc way past me and way past my reach, but I was not going to give up. There might not have be another o pportunity. I saw this one and I was determined to reach it. ?Flying past Justin Burns and the rest of the other defenders, I dug my toes into the ground and lunged with all my strength on every step.My ankles were sore from playing for so many hours, but that was not going to stop me. My ribs hurt from colliding with Morgan Mansfield during the previous game, but that was not going to stop me. My wrist hurt from slamming into the ground at the beginning of the game, but that was not going to stop me. My sprit however was more powerful than all of physical limitations combined. As the space between me and the disc shortened, my passion and determination grew larger. After I was almost within reach, I realized what had to be done. To snatch the disc from its natural path, I needed to dive and fully extend my body.The small plastic disc comprised of all my dreams and desires was floating right in front of me. I swung my arms to generate more momentum and I slammed my feet into the gro und like two pistons launching a projectile. Every ounce of my energy and soul was poured into this thrust. Before I could think of the consequences, I was already flying through the air. In the air, it did not matter that my body ached. It did not matter that I haven’t caught a pass the entire game. It did not matter what I got on my math test. It did not matter that the fall might hurt. All that mattered was catching the disc.With my adrenaline fueled hawk eyes, I saw the ridges on the disc spinning in a clockwise direction. I reached my hand out, with my thumb under the disc, clenching first with my index finger and then wrapping the rest of my fingers around the smooth curve of the disc.? Everything I dreamed and fantasized about was now resting in my hand. It was still not safe however. The ground had a hunger that only broken dreams could satisfy. As the wrath of the cruel turf approached, I raised the disc high above my head feeding my body as fodder to the savage unyi elding terrain.A bed of hot coals could have broken my fall, and I still would not have felt the pain. The glory of catching what was thought to be uncatchable completely overpowered any slight injuries. This glory rushed into my body and soul as a primitive roar rushed out. My teammates and even the players on the other team ran over to congratulate me on my game winning grab. Kings couldn’t have felt as empowered as I felt. ?  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Even though the adrenaline wore off and the grass stains came out of my shirt and the injuries healed, the memory of this amazing experience stayed with me.But to me, this memory is more than just a good catch. It was the most enlightening experience in my life. This catch, as well as every other aspect of Ultimate Frisbee, has taught me that with diligence, tenacity and focus, there is nothing that is unattainable. To me, Ultimate Frisbee is not a game. It is not a sport. I do not play it. I do not like it. Ultimate Frisbee is a way of life. I eat, sleep and dream about it. I love it. It does not take over my life. It is my life. Only with this type of devotion and dedication, can the unreachable be reached.

Retention of College Students in Private Schools Coursework

Retention of College Students in Private Schools - Coursework Example This is a very thorough introduction to the steps and processes required in writing an extensive study on an education-related topic. There are comprehensive notes and references attached to each chapter, and the book could also be used as a textbook in class since there are exercises too. One useful feature is the â€Å"Key Concepts† section which recaps the most important themes and provides definitions that can be used in any dissertation. Chapters 4 and 5 on â€Å"Research Design in Quantitative Research† and â€Å"Experimental Research† give a lot of good information on how to set up data gathering procedures and how to evaluate the results. Methods such as surveys, interviewing and videotaping are also discussed with some very practical guidelines on how to avoid common mistakes. It is written in a complex and academic tone, but the effort of reading it is rewarded by many insights. Henderson, D. and Henderson, J. (2002) The Retention of Entering and Returning Freshmen enrolled at Florida A&M University’s School of General Studies during the Fall Semesters 1997-2001. Education 123 (1), 210-212. This short paper looks at the importance of the first year in the retention of students at a college with mainly African-American students. It collated figures on students who attended for the first time, and students who had switched their major and made a recommendation for strategies to enhance student retention based on these figures. Some issues were clearly concluded, such as the importance of developmental courses, interdisciplinary classes, advisement on demand and an attitudinal shift by the faculty and staff, but the article did not find ways to deal with variables.

MGMT442 U5 DB Research Paper Example | Topics and Well Written Essays - 250 words

MGMT442 U5 DB - Research Paper Example Employers and employees can be able to pass information about the needs of their customers faster and get quicker response including even in the customer care department. The quickest way to outdo competitors is to gain and maintain customers. If customers are severed better because of faster communication through the programs, then they tend to be maintained outdoing competitors. With the constant upgrading of the communication programs with the current technology, the company is able to appease the stakeholders and the continue increasing investments. Challenges present in a multinational organization with the communication programs is the language barrier. Multinational means having employees speaking and communicating using different languages of their various countries (Wrench, 2013). The communication program therefore has to constantly keep on being reprogramed to accommodate the different languages and still perform its work effectively without disrupting or disorienting employees. Having the program be compatible with different languages of employees is an added competitive advantage to the organization in addition to making the organization work smoothly across the

Constitution questions Article Example | Topics and Well Written Essays - 500 words

Constitution questions - Article Example That said, however, I would advise that you follow certain guidelines. First, the funding should go to organizations which do not discriminate based upon religious belief or affiliation. Second, the group must not link the distribution of the social benefits to attendance at a church or conversion to a faith. If these guidelines are followed, then the funding of the faith-based initiatives should be fine. Let me begin by stating that free speech is guaranteed under the First Amendment, and should not be abridged except in the most serious of circumstances. This case, as you can see hardly rises to this level; indeed, the pamphlets are merely descriptive and carry no political or ideological message which might be construed as an incitement to violence or the causing of a panic. That something may be offensive is hardly a justification for abridging speech. Without more, these pamphlets, however distasteful to some, ought not to be censored. It must be noted at the outset that defamation, the publication of a fact which is false and harms a person's reputation, is not accorded First Amendment protection in many situations.

Discuss what criteria a decision maker will follow in a sustainable Essay

Discuss what criteria a decision maker will follow in a sustainable management plan - Essay Example Evidently, this is highly complex, and thus, the decision-making cannot rely on intuition of managers. This calls for a thorough assessment of impacts before resorting to a given decision. As a result, decision-making in sustainable management plan requires a structured process to aid in evaluating and assessing environmental impact, ethical and social issues to make a decision that serves the interest of all stakeholders involved. Multi-Attribute Decision Analysis is one of the structured processes that managers can use for making decisions in sustainability issues. This applies in a situation whereby a manager faces problems with competing decision criteria, for example, a decision between installation of a solar panel and plan for energy efficiency enhancement. Using Multi-Attribute Decision Analysis (MADA), such a decision takes four steps. The first step involves identifying the goals and decisions that the decision maker aims at achieving and framing of the decision (Hahn, Seaman and Rob 2). The second step is identifying the alternatives regarding the decision, as well as related attributes that contribute to the objectives of the decision. Third is specifying preferences for each individual attributes, as well as between attributes in agenda. Finally, the last step involves ranking alternative decisions basing on the attribute data, according to specified preferences. Similarly, another tool that managers can utilize for making sustainable management decisions is the Rational-Iterative Decision-Making Process. This process entails several elements that need to be evaluated in order to come up with a rational decision (Decision Making Methods and Tools: Choosing among alternative courses of action 3). This includes identifying the roles of individuals involved in the process such as forest managers, decision makers, and stakeholders among others. Additionally, it involves scoping the target area, determining the goals, creating measurable criteria for

Humanistic Approach, Leadership and Motivation, Machiavelli, and Essay

Humanistic Approach, Leadership and Motivation, Machiavelli, and Conflict Resolution and Vision - Essay Example Humanistic Approach, Leadership and Motivation, Machiavelli, and Conflict Resolution and Vision. Specifically, I learnt that leaders may be born or made. This research helped me understand examples of leaders who are born with power and leadership and those who are made leaders. I also learnt that motivation is crucial in enhancing work performance, productivity, and satisfaction. I believe that this class has increased my knowledge in management. I will use this knowledge to impact those around me by helping them understand human behaviours and how they can foster motivation and effective leadership. Humanistic Approach Humanistic management is the process through which different streams of humanisms are linked or connected. It focuses on the field of economics and business as the primary force that drives the society. The humanistic approach to management helps to understand human beings as absolutely self-serving or independent individuals. We understand the concept of humanistic management on the basis of three dimensions. The first thing is that human beings deserve and exp ect their dignity and worth to be respected under all circumstances. Secondly, businesses and organizations must embrace ethical decisions that promote the well-being of employees and staff members. The last thing is that embracing corporate responsibilities is crucial in strengthening and maintaining an ongoing relationship with the stakeholders. According to Murray, Markides and Galavan (2008), it is appropriate to apply human approach in business context where dignity and respect of every individual is the foundation that builds and maintains interpersonal interaction. This approach helps the management to embrace every individual in the organization regardless of where he comes from or what he owns. The integration of ethical reflection into the business is the key process from which effective and quality decisions are made. The solitary managerial decision on where an action is ethically sound depends on the humanistic approach to management. However, the approach may not be ap propriate in providing excessive freedom. It is important to note that, the humanistic theory make some assumptions about human nature, which are not accepted as solid or complete. One cannot adequately argue that every individual should be given freedom to choose what he wants or not. This is because some people may make negative choices even when right solutions are staring at them. These facts plague the humanistic approach to management and therefore establish the need to offer sufficient guidance for positive change to occur. Still, it may not be appropriate when managers are mean and misunderstand how their employees perform their assigned duties. When managers treat their employees like this, they get depressed and sad and thus become unproductive in the workplace. Since humanistic approach to management is based on the self and client centred therapy, then it benefits people to discover and identify their personal capacity that stimulates self-assessment and self-development . This approach creates a ground for people to understand their strengths and work hard to improve on their weaknesses. However, this approach requires people to understand the root of their problem before building or fixing the solution. With this, this approach may not perfectly work for everyone since some people may be threatened and challenged to find out the root cause of their problems. Still, this approach regards that human beings must understand that they are hold

Ohio Casino Essay Example | Topics and Well Written Essays - 2250 words

Ohio Casino - Essay Example In ways I can see how the casinos can benefit the state and bring more money in the state then out of the state. One thing about casinos is that they are looked at being corrupt and just taking people’s money. Notice why many Ohioans might be angry about the casino’s being run by certain Politian’s to watch over. On a blog with comments about the conflict one person said â€Å"All the crooks in Ohio have their handouts trying to get a bigger piece of the pie, how pathetic! No wonder Ohio keeps sinking further in its sinkhole† (Mangels). Could this person be talking about the politicians, in which some Politician’s are corrupt and being played to pass this. After the recession hit, Ohio was one of the worst hit states and in turn suffered severe job losses and foreclosures. When forwarding the proposal to build these casinos the strongest case that was presented was that the construction of these casinos will result in creating a huge number of jobs and bringing in the revenue that went to the nearby states casinos, from the pockets of Ohio residents (Adamson). The focus of advertisement campaigns was laid on the recession hit jobless people. During the time that the voting was due for the legislation that would legalize gambling in Ohio; Studies and reviews started appearing which highlighted the significance of these casinos and how jobs would be created for the people of Ohio. Print media and television advertisements targeted the jobless people of Ohio and how these casinos are the only way out. But opposed to this view a local in an article says that, ‘There are so many other options other than gambling that can help the economy that does not pose a risk to others’ (Hunt). Another person remarked that, ‘I wonder if the pro-gambling group's main focus is on creating jobs or on finding a way to "tax the public"†¦Ã¢â‚¬ ¦ There are surely other types of businesses that will create jobs’ (Anthony Hopper cited in Hunt). In 2009, the Job and Growth Committee published the results of a study that related that 20, 000 jobs would result from the industry along with $600 billion revenues and a private investment of $1 billion; all of this going to the federal budget (Adamson). Not surprisingly the revenue amount is already far below what was projected in the study and was inturn approved by the people of Ohio (Mayers). Another study was issued by the Department of Taxation, just a month prior to the vote; the study also focused on the financial revenues and jobs that would be created as a result of the industry; but the study completely ignored as to what repercussions the industry will have in terms of social, business and familial aspects and the surrounding competition, which according to experts has resulted in the low revenues generated (Mangels; Mayers). The lobby invested a gruesome amount of $47 million to campaign for the Ohio Casino and Gambling Industry, which is quadru pled amount of what the opponents of the campaign could get together; while ‘their commercials touted the jobs and tax revenue the gambling palaces would generate’ (Mangels). The anti-gambling campaign could only be heard from on the internet or the print media, no reportable television coverage was done leaving a large mass of audiences unaware of their perspective; as Brian Rothenberg of Progress Ohio says that the whole campaign, ‘was so focused on jobs at a time when Ohio was hyper jobs-conscious

User Frustration Essay Example | Topics and Well Written Essays - 1000 words

User Frustration - Essay Example Additionally, the majority of researchers have outlined the basic reasons of these frustrating experiences as dropped network connections, error messages, long download times, and hard-to-find features. In addition, users face a variety of problems due to these frustrating experiences for instance, they lose more than 50% of their time because of these frustrating experiences. In many cases users’ frustration emerges dues to problems in the computer software, hardware, or networking or troubling interactions among components supplied by various suppliers or is the result of malicious activities performed by other users (Ceaparu, Lazar, Bessiere, Robinson, & Shneiderman, 2004; Reynolds, 2001). 1. Errors Without a doubt, there is a strong relationship between errors and frustration. Additionally, an error can be used to demonstrate a variety of actions. In simple words, an error occurs when a computer user observes that something is in an improper state, no matter it is due to fault of the developers, or an implementation bug or a design flaw. Even though a computer is working properly and carrying out the required functionality but there are still a variety of things that could be the cause of users’ frustration for instance viruses, pop-up advertisements, and spam mail) (Ceaparu, Lazar, Bessiere, Robinson, & Shneiderman, 2004). ... e development team must spend considerable time in researching the issues and errors that an application can encounter and develop solutions accordingly. In this way, it will reduce the chances of errors at user end (Ceaparu, Lazar, Bessiere, Robinson, & Shneiderman, 2004). 2. Time Delays Normally, users like to have a smaller response time. However, the system’s response time heavily depends on the users' previous experiences, the cost of an error, the users' knowledge level and experience of using that technology, and external time pressures. For example, a new user can wait a little longer than professional user for a computer to respond. Sometimes, the significance and complexity of the job and its associated time pressure can also have a significant effect on users' frustration and expectations due to time delays (Ceaparu, Lazar, Bessiere, Robinson, & Shneiderman, 2004). Solution Since an application is developed in keeping the requirements of a specific user in mind so f irst of all software development teams must categorize its users, complexity and criticality of jobs and so on. According to these measurements they should look for the required algorithms and mechanisms that can address that specific issue. In addition, frustration can also be reduced when the users are made well aware of predictable delays projected time they will require to complete their task (Ceaparu, Lazar, Bessiere, Robinson, & Shneiderman, 2004). 3. User Satisfaction and Frustration Previous researches and studies have used user satisfaction as a reliable variable, for the measurement of the success of a software application. The term satisfaction can be vague which can be defined in many ways. In simple words, the user satisfaction refers to completion of a task or goal, and

Why Evolution Is True by Jerry A. Coyne (Penguin Books) Published in Essay

Why Evolution Is True by Jerry A. Coyne (Penguin Books) Published in 2010 - Essay Example These evolution theories contradict with the concept of the creationists. The creation concept says that the human beings are not evolved rather they are created at once and that animals and the human beings are different from their origin. Both the concepts of evolution and the creation are very much opposite to each other. The subject of the book is very important to be clearly understood in our own life. In other words we can also say that â€Å"Why Evolution is true† is the summary of all the facts of Darwin’s evolution theory and also the natural selection process. Natural selection process is explained very well by the Darwin. This means that the one living organisms who strives for the life gets the chance to survive in the competitive environment. With the help of his arguments, Jerry Coyne has showed that the natural selection process do not destroy the beauty of life rather it enhances or give advancement to it in a gradual manner, because the nature itself selects the suitable living beings on its own behalf. The process of natural selection basically means to find out the proper resources to live the life. The one who find out the available resources would be included in the list of the naturally fittest organisms thus striving for saving the life. In other words we can also say that the natural selection means the struggle for the existence. For this struggle the living beings may change their traits and this would be called as the gene variation according to the environment. The changing of traits may help living organisms to grab the best possible resources. This gene variation would help them to survive according to the environmental conditions. Actually each and every individual is composed of different combinations of genes. Some of these genes traits are helpful or other might be less important in the survival. Therefore the individuals may change such kind of traits and also adapting to those which are more

An Analysis via Eriksons Theory Essay Example for Free

An Analysis via Eriksons Theory Essay Hillary Clinton is a well-known political figure, with many contradictions in her personality. This difficult Democratic primary election process has revealed interesting features of her personality, from her strong, resolute character, reflected in her perseverance despite political challenges, to her vulnerability, which she has shown in several moments, like that well-publicized tearful scene in the New Hampshire primary, in front of all the cameras. I chose Erikson’s theory of personality to help explain the development of Hillary Clinton’s personality. Erikson proposes that an individual develops her personality by passing through various life stages, each marked by a specific area of conflict. Hence, I will apply Erikson’s stages to Hillary Clinton’s personality development and life events. Erikson’s first life stage is trust versus mistrust, followed by the second stage of autonomy versus shame and doubt. During Hillary’s infancy and early childhood, Hillary was born into a supportive family with a strong religious background. Her parents nurtured her emotional development. In such a supportive environment, her personality flourished, as she found her caregivers and family caring and reliable. Independence and self-reliance were encouraged at an early age in Hillary’s family. Erikson’s third stage is the conflict of initiative versus guilt. Early in her childhood, Hillary was encouraged by her parents to be assertive. Personal drive was strongly encouraged, as she excelled early in school, and as she was encouraged to stand up for her rights. One popular incident was illustrated by Hillary’s mother when one time, Hillary came home crying because she was being bullied. After a long talk with her mother, Hillary came back to school, and punched her bully. Erikson’s fourth stage of industry versus inferiority is a major period of success for Hillary Clinton. From the time of her early childhood to high school, she excels in school, graduating first in her class. Hillary develops a strong feeling of purpose and self-worth, which carries forward her ambitions later in life. Her sense of industry and accomplishment are further validated by her academic achievement in Wellesley College and Yale University. Erikson’s fifth stage of identity versus role confusion is often matched to an individual’s  teenage years, but this stage covers many events in Hillary’s personality development, extending beyond her teenage years. Hillary’s parents allowed her to gain her own voice. She was encouraged to break free beyond the traditional female roles of her time, to pursue higher education and a career. Her political leanings radically changed, as she left her earlier registration in the Young Republican party, to join the Democratic Party. In her valedictory speech at Wellesley College, she embraced the strong sentiment against the Vietnam War and full support for the civil rights movement. Like many members of her generation that time, Hillary tried to find her identity in the turbulent society of the 1960’s. The sixth stage of Erikson corresponds to an individual finding love, in a struggle of finding intimacy versus isolation. As a law student at Yale University, Hillary met her husband, Bill Clinton. While Bill Clinton’s infidelity will challenge this relationship, the relationship between Hillary and Bill Clinton is a true partnership. Despite the proposals of cynics that Hillary stuck with Bill Clinton because of his political connections, many sources still acknowledge that the love between Hillary and Bill Clinton has been genuine. This family unit, also built around their sole daughter Chelsea Clinton, has helped the Clintons weather political turmoil. Erikson’s seventh stage of generativity versus stagnation is a major question that keeps recurring in Hillary Clinton’s life. Hillary Clinton has worked hard on her legacy, and continues to do so. During her husband’s administration, Hillary took up active roles in formulating government policy, including an attempt at health care reform, far beyond the traditional roles of a First Lady. Not content after Bill Clinton left the White House; Hillary Clinton decided to pursue her own ambitions by running for the Senate. Finally, as she attempts to clinch the Democratic presidential nomination, Hillary strives to make history as America’s first female president. Perhaps, it is this driving force to leave a legacy which is the source of Hillary Clinton’s tenacity during the Democratic primary. The final stage of Erikson’s life development, involving ego identity versus despair, is an open chapter in Hillary’s life. If she fails to secure her lifelong dream of becoming the first American female president, will her personality turn to despair? Or instead will she instead be satisfied with her family and her political accomplishments? Time will decide how Hillary’s personality  development will unfold. In summary, Erikson’s life stages of development offer a useful framework for understanding Hillary Clinton’s motivations and personality development. The various conflicts in Erikson’s theory highlight the life of Hillary Clinton, who faced many challenges to reach her current unique position of success and historical significance.

Marketing Process Of BMW

Marketing Process Of BMW BMW cluster, headquartered in Munich, Germany, is one of the mainly victorious multi kind finest motor manufacturers in the globe. BMW is a German motor; motorbike and appliance manufacturers founded in 1916 and have been widely trade since 1969. The companys slogan in English is The Ultimate Driving Machine and Sheer Driving Pleasure. The original German slogan is fraud am Fahren, which translates to joy in Driving in English. The corporation produce, and market, a pied choice of senior end active cars and motorcycles. It is also own and make the tiny product and is the parent business of Roll-Royce vehicle Cars. BMW is known for its performance and luxury vehicles. BMW has a global presence with group subsidiaries in 41 countries and over 3000 dealerships and local importers in over 100 countries. BMW is a progressive company with salad of 1.2 million automobile and 101,000 motorbikes in 2008 generating revenue of 53.2 billion euros. It has a combined global workforce of 100,000 em ployees. In addition to cars and motorcycle, BMW operates an aircraft engine division under the brand name of Rolls Royce. The BMW group also has a strong market position in the motorcycle sector and operates successfully in the area of financial services. The Company operates its own financing company, which offers financing for vehicles. Automobiles accounted for 78% of 2000 revenues; vehicle finance leasing, 18%; motorcycles, 3% and other, 1%. UK is the third major souk and second main making base for the BMW group universal, and the only state where BMW groups three brands BMW, TINY and Roll-Royce vehicle Cars are represent. Chapter 1. 1.1: What is marketing? Marketing is a communal course by which person and group acquire what they want and want during creating, offering, and liberally exchanging goods and services of worth with former. (Kotler, 1991) 1.2: Marketing concept. The marketing concepts of BMW are as follow. Marketing focuses on the satisfaction of customer needs, wants and requirement. The philosophy of marketing needs to be owned by everyone from within the organisation. Future needs have to be identified and anticipated. There is normally a focus up on profit ability, especially in the corporate sector. However, as public sector organisations and not-for-profit organisations adopt the concept of marketing, this need not always be the case More recent definitions recognize the influence of marketing upon society. 1.3: Marketing process of BMW Marketing process of BMW are as trail. The marketing course aim to distribute enlarged success in company through better marketing tactic and marketing plan increase. A better marketing progression provide a number of benefits, with more free time, higher visibility, stronger worker skills sets, easier management, reduced duplication of effort, and increased individual and team rewards, and overall, less headaches. This process in turn creates a marketing organisation thats more reliable, more responsible, with budget. Under the marketing concept, BMW company find a way to discover unfulfilled customer needs and bring to market product that satisfy those needs. A model can be created to design the process using a targeted sequence of steps: The customer and market is analysed to identify opportunities. The market strategy is formulated to yield a value position. Tactical decisions regarding marketing strategy are made The marketing plan is implemented and the result is carefully monitored. 1.4 Benefits of marketing. The benefit of marketing is that it enables company to exploit their budding and achieve the punter at the correct time. A right loom to promotion involve sympathetic the client and their require identify the genuine wants of the souk. It is forever vital to appreciate bazaar wants, quite than to effort to power persons to purchase yours goods and services because you reflect they are enhanced than something else accessible. If the purchaser doesnt think you, you will not vend to them. It is as simple as that. A good advertising approach is base on the spot on level of explore in to a markets path and its key company. They have to spot precisely where your commerce strength fit into its souk, and how it will thrive inside it. Chapter 2. 2.1: SWOT analysis of BMW Anlnternal and corporate analysis in terms of strength, weaknesses, opportunities and threats (SWOT) will assist in gaining an understanding of where BMW is currently in term of strength and where improvement is required with in the business and what outside environment threats it may face as well as what new opportunities are available to the company in the short and medium term. STRENGTH WEAKNESSES Diverse ranges of products- BMW, MINI and Rolls-Royce Strong cash flow position Increase turnover and trading profits Strong Balance Sheet Worlds leading Premium Quality Automobile Manufacturer Brand Awareness Human resources Capabilities to turn resources into advantages Perception of high prices Customer disinterest Environmental issues, pollutions Buyer sophistication and knowledge Substitute products or technologies OPPORTUNITIES THREATS New products Market shift to globalisation Innovation Alliances Customers demand change to more comfortable and relevantly cheap cars New Technologies in Automobiles New exiting competition Volatility in Price of Fuel New legislations Consequences of the oil crisis September 11th Economic recession Market shift to globalisation Takeover bids Far-East Automobile companies expansion Extremely high competition for customers and resources 2.3. Macro environment. The major external and uncontrollable factors that influence an organisation decision making and affect its performance and strategies. These factors are as follow 2.3.1 Political factors Laws and regulations had affected the automobile industry as a whole. These laws generally revolved around the environment norms that were to be fulfilled by any car industry. Thus the car manufacturers had to take care of the environmental issues during manufacturing of cars. European Commission proposed binding rules to cut CO2 emission on new cars to 130 gms/km Example According to my research 2005 BMW achieved only 40% of their emission target but today BMW groups with its efficient dynamics programme achieved a reduction of average fuel consumption and CO2 rating by 10.2% and has made a greatest progress in terms of efficiency of all car makers in the European automobile market in the year 2008. Extracting maximum driving pleasure from every drop of fuel; is the aim of BMW Efficient dynamics. 2.3.2 Economic Factors. Economic factors relate to the exchange rates, economic growth globally and the business setting prevailing in the industry. Following are the economic factors which has affected the automobile industry. Economic Downturn. Increase in the cost of oil Example Rapid increase in the fuel prices is affecting the demand and the buying power of customer. According to BBC News which crude oil prices at 22 year high, motorists are paying out up to  £1 a litre at the pumps. Moreover according to Automobile Association research showed that in June 2008, litre of unleaded petrol had achieved an average national price of 118.2 pence per litre, while diesel cost 131.6 pence per litre. He also claimed that the annual coast to the motorist of keeping a car worth between  £13,000 and  £20,000 on the road now stood at  £4,112. The impact of this price hike on the drivers of the UK is 28 million cars are clear and it shows how the increase in oil price is affecting the car industry as a whole. In order to cope up with the present situation and existing demand for more fuel cars, BMW efficient dynamic programme which aims at reducing consumption is proved to be successful. 2.3.3 Social environment factors. Social factors include the changes in cultures and demographics globally a part from change in the buying pattern and capacity of the customer. Increasing population also has an effect on the car industry. Example. According to the Mintel data, UK population will reach 64 million people by 2013. The strongest growth will be witnessed among the age group 25-34, 45-54 and over 65 age groups. Out of these two age brackets, the 25-34 age groups will be a potential key age group for the used car market where the highest proportion of demand is accounted for by younger adults. The age group 45-54 is a key age group for new and used car demand. Moreover during recession consumers spending priorities also changes and they are doing cost cutting on many areas of their expenditure. But the purchase of a new or second hand car has been one of the few areas to show an increase as a spending priority in 2009. This may increase the demand for the cars in the near future and car industry including BMW will again get a positive response from the existing and new customers. 2.3.4 Technical environment Factors. With every spin of time technology is also changing which also reflects the consumers buying patterns. Nowadays, people are more concerned with the new and latest technology. In order to cope up with the current demands, BMW efficient dynamic technology tries to stay one step ahead. BMW has launched an I Drive in its all new cars. BMW is also spending a huge amount of money on its research and development department in order to innovate latest techniques like BMW car 2-x communication in their AMULETT project with the aim of improving pedestrian safety and thus creating a more competitive image in the car market. 2.3.5 Legal Environment Factors. Restrictions and strict pollution norms set up in European market and health and safety rules on all cars by (EURO NCAP) is affecting the whole motor industry. The European New Car Assessment Programmed (Euro NCAP) is a European car safety, performance assessment programmed. Euro NCAP publishes safety reports on new cars, and award star ratings based on the performance of the vehicles in a variety of crash tests, including front, side and pole impact, and impact with pedestrians. The entire car manufacturing companies including BMW has to abide by these legal rules and regulations. 2.3.6 Environment Factors. With the increasing effect of awareness of global warming and greenhouse effect, people are more diverted towards the use of more eco-friendly cars, hybrid and fuel cars. With the change in consumer taste and preferences the automotive industry has to be more focussed on the changing demand and patterns of the consumers. In order to cope up with the changing behaviour of the consumer, BMW is working on managing resources efficiently and eliminating or recycling all forms of waste wherever possible and thus moving to the hybrid cars. BMW group was the first car manufacturer in the world to create a vehicle Recycling Network. Chapter 3 Q.3: How does your chosen organisation pursue Segmentation, Targeting and Positioning activities? Propose new suggestions based on your findings. BMW had worn three ladders to targeting which is advertising segmentation, target option, creation position. BMW use segmentation to spot exact trade description. To find additional information BMW at Geographic segmentation. Demographic behavioural Socioeconomic Beneficial characteristics of society Geographical segmention Geographically, the major market BMW where they are action more than 65% of auction are Europe North America and these district are both greatly industrialised locations which grades into tenant are monetarily position to procure high souk cars as they funds returns is added. Demographics behavioural, The demographics of those who are bright to purchase a BMW are men and women aged 30-50 lifetime old. Behaviourally these folks have a winning picture in their brain facing trade cars. They also estimated to wish a faultless current look or activity look, and the sense fine factors of a recognized trader system. The benefits are required by these folks are dominance, act, dependability excellence. BMW gases manages realize over the year is to site its self is on the regulars mind is power. Routine, scientifically complex, value saloon manufacturer. The bazaar where BMW is location them is greatly bloodthirsty motivation being for the aggressive is the number of other vehicle manufacturer that construct cars of a parallel excellence, cost, and picture. The main manufacturer that BMW struggle with are as discussed before to name a few are Mercedes, jaguar, Audi, Ford, Range Rover, Porsche, and etc. most of these are azure hew manufacture use differentiate strategy to create that each of these company relies on dissimilar make imagery to retail their cars. Example jaguar is seen as a luxury, dependable and excellence manufacturer that BMW does except on the other give Alfa Romeo is famous for being fashionable and presentation type but untrustworthy car as per the investigate. The position of these company and their brand has been build up over numerous lifetime but BMW has dazed their blot winning the community in an optimistic way with the help of superior community relative and pioneering publicity agitation. This has led to rolling sales expansion throughout the global car market. When we converse about Product Gratitude BMW is a directly known product forename that has a standing pro its old age habit of excellence. Also many of us see its symbol from a manufacturer; this brand appreciation allows BMW to readdress its wealth from pricey publicity campaign in a greatly bloodthirsty souk. The marketplace in which BMW operate has person seen as superior and reliable regulars. Chapter 4, Q.4: how does the extended marketing mix apply to yours chosen organisation? Analysis and give example? The Marketing Mix. Marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionarly the market mix consisted of 7Ps. Marketing mix can be put under seven headings, often referred to as the seven Ps:, Products Promotion Price Place Physical evidence Public purchase Product. The generally central constituent in the selling is the companys produce because this affords the positive desires required by patrons. For example a car that does not start in the Moring will be like by clients. Marketing manager expand their creation into brand that assist to make a single place in the brain of clients. The current models are: BMW 3 Series Sedan, vehicle, adaptable, Touring, dense. BMW 5 Series Sedan, Touring BMW 6 Series vehicle, adaptable BMW 7 Series Sedan BMW Z4 Roadster BMW X3 SUV BMW X5 SUV BMW M adaptable, vehicle Each creation goes during what is known as a life cycle procedure. When explore what combine is best matched to the creation. We need to deem where in the life cycle sightsee goods lie which is revealed in the below shape and then depending choose if there is want to make transform in the produce and re-launch. Example BMW X5 launched at 2000 and then corporation lunched the senior or new description of X5 in 2006, for 3 series its 7 years lifecycle and for 7 years only for the 1st model lifecycle of three merchandise. These are the 3, 5 and 7 Series Saloons. This PLC scheme not only helps to ensure more steady profits, but also allow for the growth of substitute produce on a steady base. BMW has also been growing its selection of late and this can be seen by the company of some new product launch in the last few years. The above goods are all moderately established. Many of them have been creature affected for many years now with some redesigns and re-launches. 2) Price. BMW cost variety is from about  £16,000 to  £60,000 minus. There are many factor that can influence their car price such as mechanism size, vehicle activity account etc. Example Price such as mechanism dimension has been used by BMW for the 3- series is opposition leaning price. Most of the investigate show that all other competitor such as VW, Audi, and Alfa Romeo etc. in the 3 Series manufacture price sore not so vital and create the main revenue is not as required as it would be for a lesser business. 3 SERIES PRICE Sedan Price from:  £21,035 Couple Price from  £25,955 Convertible Price from  £30,915 Touring Price from  £22,215 3) Placement. BMW use better market dealership and significant for non merchant network countries they have four car developed vegetation in the UK. There are additional than 156 dealers in the UK who are franchise to retail BMW cars, moreover 148 dealers are franchised to sell Minis. Universal BMW work in more than 100 dissimilar countries with about 4,000 plus dealers which are authorised to retail both new and second-hand cars, parts and after sales service goods. Pattern of allocation for BMW is shown below in the drawing which followed by the business Producer >>>>>Dealers>>>>>>Customers 4) Promotion. BMW has forever focused completely on their cars with same promotion business, WCRS being the worn since 1979. A broad variety of publicity is used by this organization such as TV for branding campaign and new carriage launches, the press with sensationalist weekend dye addition, regional publication and magazines, outside campaign, sales fiction, fliers etc. publicity Campaigns/Slogans used by the corporation in the past. Example According to my research in 1983, 1994, 1997 and 1999 when James bond use in every movies BMW car, James Bond movie The Catcher The four CS: Customer solution: BMW strives hard to find out what their customer need are and works hard to wards fulfilling them. They believe that it is important to satisfy customer needs to keep customers happy and satisfied. customer cost BMW also realizes that all the costs taken to design their cars are also to be included in the cost of the car. They have retailers selling their cars in different regions/countries at different prices based on the acceptable customer cost for that region. Convenience. BMW does not have online purchase system but due to the high price of their products but they have online drive test appointment system for the 7 series using which doesnt need to go to the store to test drive car, hence making it more convenient. Communication. BMW has 24hours hotline number to help in communication with the company exclusively for certain model customers. They have a website for online communication. They believe in listening to customers when they are with you. Chapter 5, Q.5: Identify different types of buyer behaviours and how they apply to your chosen organisation? Customer trade performance is the production of how person or domestic customers behave or the choice creation on business any merchandise or services. Customer trade activities is a significant part of promotion, which studies the reason of why, when where, what and how the customers are behave on their trade decision. customer purchaser actions depends on dissimilar types of marketing (product place, price, promotion, physical evidence, public, purchase) and other stimulus ( Economic, Technological, Political and Cultural) these factors in fluencies the customer black box to make response for creation choice about selecting goods, brand option, price etc. Cultural, social, individual and mental these four factors have great power on customer buyer performance. Person wants, insight, values, performance erudite from culture, relations other institution. Social factor consists of a persons orientation collection relations, friends organisations. Private factor is incorporated age of lifecycle, financial circumstances, vocation, qualities and other individual kind power buyer choice course. Different mental factors like inspiration, perception, attitude, conviction have pressure on customer export conclusion. Our decision and attitude are also a product of our attitude. An individual might have a positive experience. Example. Driving with friend A- class which in turns affects attitude towards BMW Mercedes and change behaviour in purchasing an automobile. Attitude is not constant and change over time since they are result they are experience. A car crash might change the attitude towards the brand and one might decide to exclude BMW Mercedes as an option buying a car. Chapter 6, Q.6: How does the extended marketing mix apply to different marketing segments? Compare consumer vs. business markets, and International vs. domestic markets. Consumer market Consumer markets deal with final customer. Each customer buys the product for their direct scarification and has no other intended use for it Example The market for magazine is consumer market- the customer doesnt resell the magazine and buys it for their own enjoyment. Business market Business market is an online marketplace that matches business buyers with franchisors and business opportunities Consumer and Business market CONSUMER BUSINESS Each client has identical worth and represent a small % of proceeds There are a minute figure of big clientele that description for a large % of proceeds Sales are completed distantly, the producer doesnt assemble the client Sales are completed myself, the producer gets to know the purchaser Goods are the equal for all clients. The service ingredient is low Goods are adapted for unlike clients. Service is very valued purchase are made for private use picture is imperative for its own sake Purchases are completed for others to use icon is imperative where it adds value to clientele The buy occasion is not theme to loving and arbitration The acquire occasion is conduct capably and includes tender and arbitration The swap is one of deal. There is no long time view (monetary services vary) The switch is habitually one of tactical aim. There is the latent for long term worth The buyer is usually the consumer The buyer is usually an integrator some down the provide series the consumer 6.1: Table, Consumer and Business market. Domestic market and international market. Domestic market The market for goods and services in the country where the company is based. International market International marketing is the application of marketing orientation and marketing capabilities to international.( muhlbacher, Helmuth, Dahringer 2006) DOMESTIC MARKET INTERNATIONAL MARKET Domestic marketing is the manufacture, backing, sharing and sales of goods and services in a local market International market is the production, promotion, sharing, and auction of merchandise and services in a global market. Domestic marketing is less dangerous and easier to conduct International marketing is more dangerous and more multifaceted Domestic marketing requires lesser fiscal assets International marketing requires huge economic assets Domestic marketing deals with only a single market International marketing deal with several different countries markets. Domestic market deal only with the laws and system of one country International marketing is more difficult and requires more pledge form the business because of the ambiguity and different in laws and system in the global market. Domestic marketing deals only with one set of consumers International marketing deals with different types of consumers with different rates and tastes Domestic marketing, the business can have the same policies and strategies International marketing requires different strategies in the encouragement of their products 6.2: Table, International market and Domestic market Conclusion. It has taken a lot of referencing and researching for me to write this report and I have learnt a lot from this report, I started off with very little knowledge about this topic and worked my way through the assignment and I would conclude that BMW is a very powerful name in the automobile industry due to its reputation of providing high quality products and services. BMW and person actor has yearly shown burly monetary results and has reserved its market shares. This become of curiosity to study more greatly, in direct to find the factor last a unbeaten concern and burly product. Scrutiny the progress of BMW through the past five years. Not only are the monetary account taken into reflection that BMW is the most flourishing vehicle producer in top sector. BMW is a well known and greatly cherished brand and has high miscellany in the merchandise range. BMW possesses high inner aptitude and the corporation develop a big part of the car by themselves. The rising market in South East As ia, Russia Eastern Europe and South America has shown obvious swelling growth. Produce, transport and raw fabric outlay have both dampened margins and affected the export power of customers like as lofty oil price.

The Ruined Maid by Thomas Hardy and Cousin Kate by Christina Rosetti Es

The Ruined Maid by Thomas Hardy and Cousin Kate by Christina Rosetti The poems that I studied are 'The Ruined Maid' by Thomas Hardy and 'Cousin Kate' by Christina Rosetti. 'The Ruined Maid' was published in 1901, and 'Cousin Kate' in 1879. These poems were both written in Victorian times, and they both reflect the attitudes towards women at the time. At the beginning of the Victorian period women's powers were extremely limited; they could not control their own money and were very much under the control of men. Among the few respectable jobs available to women were teaching and taking in embroidery, but these were poorly paid. The attitude towards women at this time was extremely patronizing. Women had not yet been given suffrage: As they could not vote, they had little power and little choice. In the light of these attitudes the poems will be analysed to show how they reflect the Victorian women of the time. The poem 'The Ruined Maid' is about a woman who used to be a country maiden, who was 'tired of digging potatoes and spudding up docks', so has become a prostitute. This poem satirizes the Victorian view of prostitutes as doomed and ruined women, and suggests that they may in fact be happy and refined. 'Melia, 'The Ruined Maid' in the poem, has met an old friend 'in town' and now that she has become ruined she seems to be far better off than she was before. 'Melia left her home 'in tatters, without shoes or socks' and now she has 'gay bracelets and bright feathers'. Since her ruin 'Melia has also improved her language. "At home in the barton you said 'thee' and 'thou' and 'thik oon' and 'theà ¤s oon' and 't'other'; but now your ... ... in society. This tone is conveyed by the use of positive language such as, my 'dear', wearing 'fair garments', such 'prosperity', she has 'gay bracelets' and 'a delicate cheek' and is 'pretty lively' now that she is ruined. In 'Cousin Kate', Kate has all of the material things that 'The Ruined Maid' wants, but in 'The Ruined Maid', 'Melia has all of the material things that the country maiden wants. The poem that best represents the women of the time is 'Cousin Kate' which, coincidentally, is written by a woman. Although Thomas Hardy is more understanding and respectful towards women in his novels, this poem, 'The Ruined Maid', displays a totally different attitude towards Victorian women. Of the two poems I prefer 'Cousin Kate' because it is a more typical and realistic portrayal of the life of a ruined maid.

Bullying and LGBT Youth Essay -- equality, homosexuals, LGBT Teens

When is it considered okay to take away someone's rights? A person cannot be defined by one word. Homosexual is only one word. Television and movies have not perfectly portrayed all of Americans since it started. Having two moms or two dads isn't the worst thing that could happen. A child growing up with two dads or two moms will believe that it is normal. According to many cultures and religions, being a homosexual is wrong and it does not really exist. Homosexuals are being shunned by followers of these faiths. LGBT teens are more likely to think about or attempt suicide because they encounter bullies at school, work, and in other public areas. The issue of gay rights was similar to women's rights in the 1920s. Homosexuals do not look any different from heterosexuals. Marriage is a topic of many young girls and even some boys daydreams. Russia recently passed laws that make gay rights nonexistent. Nothing can change an LGBT male or female. When describing a person's personality, more than a word or phrase comes to mind. That is because the human mind and personality is more complex than a single word or even a single phrase. Of course, one word may stick out in one's mind more than others, but that does not mean that it is the only word that describes that person. An LGBT man or woman is more than his or her sexuality. Only a series of several words or phrases can be used to partially describe a person. â€Å"Homosexual† is only word that can be applied to a person. Gay rights should not be an issue because taking away gay rights is like taking away human rights. If he or she cannot list several good and bad things that describe another person's personality, he or she does not know enough about the other person to judge hi... ...Cited Bauder, David. â€Å"'The Fosters' Is Grateful For Negative Attention† The Huffington Post, 25 January 2014 1. pag. . Black, Phil. and Eshchenko, Alla. CNN, 14 Febuary 2014. Web. 8 Apr 2014. . â€Å"Gay Bullying Statistics†. Bullying Statistics Web. 29 Mar 2014. "Hallmark nixes 'gay' from Christmas carol lyric on ornament†. n.d. 31 October 2013 McDonald, Natalie Hope. "Queer, Young and Bullied - G Philly." Philadelphia Magazine. N.p., 3 Apr. 2013. Web. . .

The Concept Of Being A Gentleman in Charles Dickens Great Expectations :: Great Expectations Essays

'The beautiful young lady at Miss Havisham's, and she's more beautiful than anybody ever was and I admire her dreadfully and I want to be a gentleman on her account' - Pip (page 126) This is the turning point where Dickens advances the not so clear plot of the story. This is where Pip admits to Biddy he is in love with Estella and wants to become a gentleman. He is, at this point, doing it for the wrong reasons. He is doing it to impress Estella. When Pip is at Miss Havisham's he realises how much social classes actually matter. People who were orphans or had other jobs such as blacksmiths were regarded as people who could never become gentlemen. Estella makes it clear to Pip that he is in a lower social class than she is. 'Why, he is a common labouring boy' I thought I overheard Miss Havisham answer - only it seemed so unlikely - 'well? You can break his heart!' - Estella and Miss Havisham (page 57) The reason Miss Havisham says this is because she was hurt so badly by Compeyson she wants to hurt someone else as revenge for what happened to her. Pip at this point thinks a gentleman is someone who is rich and well respected; he does not think about the conduct of a gentleman. Pip thinks that people who are regarded as gentlemen are born into a decent family and have a socially respected occupation such as a lawyer or a clergyman. An example of what a true gentleman is would be Herbert. He sets the example to Pip and Pip looks up to him. Herbert's father knew exactly what Compeyson wanted when he tried to marry Miss Havisham. What Herbert says here was exactly what his father said. 'But that he was not to be, without ignorance or prejudice, mistaken for a gentleman because it is a principle of his that no man who was not a true gentleman at heart, ever was, since the world began, a true gentleman in manner'- Herbert (page 177) The Concept Of Being A Gentleman in Charles Dickens' Great Expectations :: Great Expectations Essays 'The beautiful young lady at Miss Havisham's, and she's more beautiful than anybody ever was and I admire her dreadfully and I want to be a gentleman on her account' - Pip (page 126) This is the turning point where Dickens advances the not so clear plot of the story. This is where Pip admits to Biddy he is in love with Estella and wants to become a gentleman. He is, at this point, doing it for the wrong reasons. He is doing it to impress Estella. When Pip is at Miss Havisham's he realises how much social classes actually matter. People who were orphans or had other jobs such as blacksmiths were regarded as people who could never become gentlemen. Estella makes it clear to Pip that he is in a lower social class than she is. 'Why, he is a common labouring boy' I thought I overheard Miss Havisham answer - only it seemed so unlikely - 'well? You can break his heart!' - Estella and Miss Havisham (page 57) The reason Miss Havisham says this is because she was hurt so badly by Compeyson she wants to hurt someone else as revenge for what happened to her. Pip at this point thinks a gentleman is someone who is rich and well respected; he does not think about the conduct of a gentleman. Pip thinks that people who are regarded as gentlemen are born into a decent family and have a socially respected occupation such as a lawyer or a clergyman. An example of what a true gentleman is would be Herbert. He sets the example to Pip and Pip looks up to him. Herbert's father knew exactly what Compeyson wanted when he tried to marry Miss Havisham. What Herbert says here was exactly what his father said. 'But that he was not to be, without ignorance or prejudice, mistaken for a gentleman because it is a principle of his that no man who was not a true gentleman at heart, ever was, since the world began, a true gentleman in manner'- Herbert (page 177)

Hindustani classical music Essay

The tradition was born out of a cultural synthesis of several musical traditions: the Vedic chant tradition, dating back to more than three thousand years ago,the ancient Persian tradition of Musiqi-e assil, and various folk traditions prevalent in the region. It is traditional for performers who have reached a distinguished level of achievement to be awarded titles of respect; Hindus are usually referred to as pandit and Muslims as ustad. An aspect of Hindustani music going back to Sufi times is the tradition of religious neutrality: Muslim ustads may sing compositions in praise of Hindu deities, and vice versa. Around the 12th century, Hindustani classical music diverged from what eventually came to be identified as Carnatic classical music. The central notion in both these systems is that of a melodic mode or raga, sung to a rhythmic cycle or tala. The tradition dates back to the ancient Samaveda, (sÄ ma meaning â€Å"ritual chant†), which deals with the norms for chantin g of srutis or hymns such as the Rig Veda. These principles were refined in the musical treatises Natya Shastra, by Bharata (2nd–3rd century CE), and Dattilam (probably 3rd–4th century CE). In medieval times, the melodic systems were fused with ideas from Persian music, particularly through the influence of Sufi composers like Amir Khusro, and later in the Moghul courts. Noted composers such as Tansen flourished, along with religious groups like the Vaishnavites. After the 16th century, the singing styles diversified into different gharanas patronized in different princely courts. Around 1900, Vishnu Narayan Bhatkhande consolidated the musical structures of Hindustani classical music, called ragas, into a number of thaats. Indian classical music has seven basic notes with five interspersed half-notes, resulting in a 12-note scale. Unlike the 12-note scale in Western music, the base frequency of the scale is not fixed, and intertonal gaps (temperament) may also vary; however, with the gradual replacement of the sarangi by the harmonium, an equal tempered scale is increasingly used. The performance is set to a melodic pattern called a raga characterized in part by specific ascent (aroha) and descent (avaroha) sequences, which may not be identical. Other characteristics include â€Å"king† (vadi) and â€Å"queen† (samavadi) notes and characteristic phrases (pakad). In addition each raga has its natural register (ambit) and portamento (meend) rules. Performances are usually marked by considerable improvisation within these norms. History Music was first formalized in India in connection with preserving the sruti texts, primarily the four vedas, which are seen as apaurasheya (meaning â€Å"not created by man†). Not only was the text important, but also the manner in which they had been enunciated by the immortals. Prosody and chanting were thus of great importance, and were enshrined in the two vedangas (bodies of knowledge) called shiksha (pronunciation, chants) and chhandas (prosody); these remained a key part of the brahmanic educational system till modern times. The formal aspects of the chant are delineated in the Samaveda, with certain aspects, e.g. the relation of chanting to meditation, elaborated in the Chandogya Upanishad (ca. 8th century BC). Priests involved in these ritual chants were called samans and a number of ancient musical instruments such as the conch (shankh), lute (veena), flute (bansuri), trumpets and horns were associated with this and later practices of ritual singing. Sanskritic tradition The Samaveda outlined the ritual chants for singing the verses of the Rigveda, particularly for offerings of Soma. It proposed a tonal structure consisting of seven notes, which were named, in descending order, krusht, pratham, dwitiya, tritiya, chaturth, mandra and atiswÄ r. These refer to the notes of a flute, which was the only fixed-frequency instrument. This is why the second note is called pratham (meaning â€Å"first†, i.e., produced when only the first hole is closed). Music is dealt with extensively in the Valmiki Ramayana. Narada is an accomplished musician, as is Ravana; Saraswati with her veena is the goddess of music. Gandharvas are presented as spirits who are musical masters, and the gandharva style looks to music primarily for pleasure, accompanied by the soma rasa. In the Vishnudharmottara Purana, the Naga king Ashvatara asks to know the svaras from Saraswati. The most important text on music in the ancient canon is Bharata’s Natya Shastra, composed a round the 3rd century CE. The Natya Shastra deals with the different modes of music, dance, and drama, and also the emotional responses (rasa) they are expected to evoke. The scale is described in terms of 22 micro-tones, which can be combined in clusters of four, three, or two to form an octave. While the term raga is articulated in the Natya Shastra (where its meaning is more literal, meaning â€Å"colour† or â€Å"mood†), it finds a clearer expression in what is called jati in the Dattilam, a text composed shortly after or around the same time as Natya Shastra. The Dattilam is focused on gandharva music and discusses scales (swara), defining a tonal framework called grama in terms of 22 micro-tonal intervals (sruti[3]) comprising one octave. It also discusses various arrangements of the notes (murchhana), the permutations and combinations of note-sequences (tanas), and alankara or elaboration. Dattilam categorizes melodic structure into 18 groups called jati, which are the fundamental melodic structures similar to the raga. The names of the jatis reflect regional origins, for example andhri and oudichya. Music also finds mention in a number of texts from the Gupta period; Kalidasa mentions several kinds of veena (Parivadini, Vipanchi), as well as percussion instruments (mridang), the flute (vamshi) and conch (shankha). Music also finds mention in Buddhist and Jain texts from the earliest periods of the Christian era. Narada’s Sangita Makarandha treatise, from about 1100 CE, is the earliest text where rules similar to those of current Hindustani classical music can be found. Narada actually names and classifies the system in its earlier form before the Persian influences introduced changes in the system. Jayadeva’s Gita Govinda from the 12th century was perhaps the earliest musical composition sung in the classical tradition called Ashtapadi music. In the 13th century, Sharngadeva composed the Sangita Ratnakara, which has names such as the turushka todi (â€Å"Turkish todi†), revealing an influx of ideas from Islamic culture. This text is the last to be mentioned by both the Carnatic and the Hindustani traditions and is often thought to date the divergence between the two. Medieval period: Persian influence The advent of Islamic rule under the Delhi Sultanate and later the Mughal Empire over northern India caused considerable cultural interchange. Increasingly, musicians received patronage in the courts of the new rulers, who in their turn, started taking increasing interest in local music forms. While the initial generations may have been rooted in cultural traditions outside India, they gradually adopted many aspects from their kingdoms which retained the traditional Hindu culture. This helped spur the fusion of Hindu and Muslim ideas to bring forth new forms of musical synthesis like qawwali and khyal. The most influential musician of the Delhi Sultanate period was Amir Khusrau (1253–1325), sometimes called the father of modern Hindustani classical music.[4] A composer in Persian, Turkish, Arabic, as well as Braj Bhasha, he is credited with systematizing many aspects of Hindustani music, and also introducing several ragas such as Yaman Kalyan, Zeelaf and Sarpada. He created the qawwali genre, which fuses Persian melody and beat on a dhrupad like structure. A number of instruments (such as the sitar and tabla) were also introduced in his time. Amir Khusrau is sometimes credited with the origins of the khyal form, but the record of his compositions do not appear to support this. The compositions by the court musician Sadarang in the court of Muhammad Shah bear a closer affinity to the modern khyal. They suggest that while khyal already existed in some form, Sadarang may have been the father of modern khyal. Much of the musical forms innovated by these pioneers merged with the Hindu tradition, composed in the popular language of the people (as opposed to Sanskrit) in the work of composers like Kabir or Nanak. This can be seen as part of a larger Bhakti tradition, (strongly related to the Vaishnavite movement) which remained influential across several centuries; notable figures include Jayadeva (11th century), Vidyapati (fl. 1375 CE), Chandidas ( 14th–15th century), and Meerabai (1555–1603 CE). As the Mughal Empire came into closer contact with Hindus, especially under Jalal ud-Din Akbar, music and dance also flourished. In particular, the musician Tansen introduced a number of innovations, including ragas and particular compositions. Legend has it that upon his rendition of a night-time raga in the morning, the entire city fell under a hush and clouds gathered in the sky, and that he could light fires by singing the raga â€Å"Deepak†, which is supposed to be composed of notes in high octaves. At the royal house of Gwalior, Raja Mansingh Tomar (1486–1516 CE) also participated in the shift from Sanskrit to the local idiom (Hindi) as the language for classical songs. He himself penned several volumes of compositions on religious and secular themes, and was also responsible for the major compilation, the Mankutuhal (â€Å"Book of Curiosity†), which outlined the major forms of music prevalent at the time. In particular, the musical form known as dhrupad saw considerable development in his court and remained a strong point of the Gwalior gharana for many centuries. After the dissolution of the Mughal empire, the patronage of music continued in smaller princely kingdoms like Lucknow, Patiala, and Banaras, giving rise to the diversity of styles that is today known as gharanas. Many musician families obtained large grants of land which made them self sufficient, at least for a few generations (e.g. the Sham Chaurasia gharana). Meanwhile the Bhakti and Sufi traditions continued to develop and interact with the different gharanas and groups. Modern era Until the late 19th century, Hindustani classical music was imparted on a one-on-one basis through the guru-shishya (â€Å"mentor-protà ©gà ©Ã¢â‚¬ ) tradition. This system had many benefits, but also several drawbacks; in many cases, the shishya had to spend most of his time serving his guru with a hope that the guru might teach him a â€Å"cheez† (piece or nuance) or two. In addition, the system forced the music to be limited to a small subsection of the Indian community. To a large extent it was limited to the palaces and dance halls. It was shunned by the intellectuals, avoided by the educated middle class, and in general looked down upon as a frivolous practice.[5] Then a fortunate turn of events started the renaissance of Hindustani classical music. First, as the power of the maharajahs and nawabs declined in early 20th century, so did their patronage. With the expulsion of Wajid Ali Shah to Calcutta after 1857, the Lucknavi musical tradition came to influence the mus ic of renaissance in Bengal, giving rise to the tradition of Ragpradhan gan around the turn of the century. Also, at the turn of the century, two great stars emerged on the horizon: Vishnu Digambar Paluskar and Vishnu Narayan Bhatkhande. Independent of each other, they spread Hindustani classical music to the masses in general, and the Marathi middle class in particular. These two gentlemen brought classical music to the masses by organizing music conferences, starting schools, teaching music in class-rooms, and devising a standardized grading and testing system, and by standardizing the notation system.[6] Vishnu Digambar Paluskar emerged as a talented musician and organizer despite having been blinded at age 12. His books on music, as well as the Gandharva Mahavidyalaya music school that he opened in Lahore in 1901, helped foster a movement away from the closed gharana system. Paluskar’s contemporary (and occasional rival) Vishnu Narayan Bhatkhande recognized the many rifts that had appeared in the structure of Indian classical music. He undertook extensive research visits to a large number of gharanas, Hindustani as well as Carnatic, collecting and comparing compositions. Between 1909 and 1932, he produced the monumental four-volume work Hindustani Sangeetha Padhathi,[7] which suggested a transcription for Indian music, and described the ma ny traditions in this notation. Finally,mit consolidated the many musical forms of Hindustani classical music into a number of thaats (modes), subsequent to the Melakarta system that reorganized Carnatic tradition in the 17th century. The ragas as they exist today were consolidated in this landmark work, although there are some inconsistencies and ambiguities in Bhatkande’s system. In modern times, the government-run All India Radio, Bangladesh Betar and Radio Pakistan helped to bring the artists to public attention, countering the loss of the patronage system. The first star was Gauhar Jan, whose career was born out of Fred Gaisberg’s first recordings of Indian music in 1902. With the advance of films and other public media, musicians started to make their living through public performances. As India was exposed to Western music, some Western melodies started merging with classical forms, especially in popular music. A number of Gurukuls, such as that of Alauddin Khan at Maihar, flourished. In more modern times, corporate support has also been forthcoming, as at the ITC Sangeet Research Academy. Meanwhile, Hindustani classical music has become popular across the world through the influence of artists such as Ravi Shankar and Ali Akbar Khan. Principles of Hindustani music The rhythmic organization is based on rhythmic patterns called tala. The melodic foundations are called ragas. One possible classification of ragas is into â€Å"melodic modes† or â€Å"parent scales†, known as thaats, under which most ragas can be classified based on the notes they use. Thaats may consist of up to seven scale degrees, or swara. Hindustani musicians name these pitches using a system called Sargam, the equivalent of the Western movable do solfege: Sa (Shadaj) = Do Re (Rishab) = Re Ga (Gandhar) = Mi Ma (Madhyam) = Fa Pa (Pancham) = So Dha (Dhaivat) = La Ni (Nishad) = Ti Sa (Shadaj) = Do Both systems repeat at the octave. The difference between sargam and solfege is that re, ga, ma, dha, and ni can refer to either â€Å"Natural† (shuddha) or altered â€Å"Flat† (komal) or â€Å"Sharp† (tivra) versions of their respective scale degrees. As with movable do solfege, the notes are heard relative to an arbitrary tonic that varies from performance to performance, rather than to fixed frequencies, as on a xylophone. The fine intonational differences between different instances of the same swara are called srutis. The three primary registers of Indian classical music are mandra (lower), madhya (middle) and taar (upper). Since the octave location is not fixed, it is also possible to use provenances in mid-register (such as mandra-madhya or madhya-taar) for certain ragas. A typical rendition of Hindustani raga involves two stages: Alap: a rhythmically free improvisation on the rules for the raga in order to give life to the raga and flesh out its character istics. The alap is followed by a long slow-tempo improvisation in vocal music, or by the jod and jhala in instrumental music. Bandish or Gat: a fixed, melodic composition set in a specific raga, performed with rhythmic accompaniment by a tabla or pakhavaj. There are different ways of systematizing the parts of a composition. For example: Sthaayi: The initial, rondo phrase or line of a fixed, melodic composition. Antara: The first body phrase or line of a fixed, melodic composition. Sanchaari: The third body phrase or line of a fixed, melodic composition, seen more typically in dhrupad bandishes Aabhog: The fourth and concluding body phrase or line of a fixed, melodic composition, seen more typically in Dhrupad bandishes. There are three variations of bandish, regarding tempo: Vilambit bandish: A slow and steady melodic composition, usually in largo to adagio speeds. Madhyalaya bandish: A medium tempo melodic competition, usually set in andante to allegretto speeds. Drut bandish: A fast tempo melodic composition, usually set to allegretto speed or faster. Hindustani classical music is primarily vocal-centric, insofar as the musical forms were designed primarily for vocal performance, and many instruments were designed and evaluated as to how well they emulate the human voice. Types of compositions The major vocal forms or styles associated with Hindustani classical music are dhrupad, khyal, and tarana. Other forms include dhamar, trivat, chaiti, kajari, tappa, tap-khyal, ashtapadis, thumri, dadra, ghazal and bhajan; these are folk or semi-classical or light classical styles, as they often do not adhere to the rigorous rules of classical music. Dhrupad Main article: Dhrupad Dhrupad is an old style of singing, traditionally performed by male singers. It is performed with a tambura and a pakhawaj as instrumental accompaniments. The lyrics, some of which were written in Sanskrit centuries ago, are presently often sung in brajbhasha, a medieval form of North and East Indian languages that was spoken in Eastern India. The rudra veena, an ancient string instrument, is used in instrumental music in dhrupad. Dhrupad music is primarily devotional in theme and content. It contains recitals in praise of particular deities. Dhrupad compositions begin with a relatively long and acyclic alap, where the syllables of the following mantra is recited: â€Å"Om Anant tam Taran Tarini Twam Hari Om Narayan, Anant Hari Om Narayan†. The alap gradually unfolds into more rhythmic jod and jhala sections. These sections are followed by a rendition of bandish, with the pakhawaj as an accompaniment. The great Indian musician Tansen sang in the dhrupad style. A lighter form of dhrupad, called dhamar, is sung primarily during the festival of Holi. Dhrupad was the main form of northern Indian classical music until two centuries ago, when it gave way to the somewhat less austere khyal, a more free-form style of singing. Since losing its main patrons among the royalty in Indian princely states, dhrupad risked becoming extinct in the first half of the twentieth century. However, the efforts by a few proponents from the Dagar family have led to its revival and eventual popularization in India and in the West. Some of the best known vocalists who sing in the Dhrupad style are the members of the Dagar lineage, including the senior Dagar brothers, Nasir Moinuddin and Nasir Aminuddin Dagar; the junior Dagar brothers, Nasir Zahiruddin and Nasir Faiyazuddin Dagar; and Wasifuddin, Fariduddin, and Sayeeduddin Dagar. Other leading exponents include the Gundecha Brothers, who have received training from some of the Dagars. Leading vocalists outside the Dagar lineage include the Mallik family of Darbhanga tradition of musicians; some of the leading exponents of this tradition were Ram Chatur Mallick, Siyaram Tiwari, and Vidur Mallick. A section of dhrupad singers of Delhi Gharana from Mughal emperor Shah Jahan’s court migrated to Bettiah under the patronage of the Bettiah Raj, giving rise to the Bettiah Gharana.[8] Bishnupur Gharana, based in West Bengal, is a key school that has been propagating this style of singing since Mughal times. Khyal Main article: Khyal Khyal is a Hindustani form of vocal music, adopted from medieval Persian music and based on Dhrupad. Khyal, literally meaning â€Å"thought† or â€Å"imagination† in Hindustani, is unusual as it is based on improvising and expressing emotion. A Khyal is a two- to eight-line lyric set to a melody. The lyric is of an emotional account possibly from poetic observation.[clarification needed] Khyals are also popular for depicting the emotions between two lovers, situations of ethological significance in Hinduism and Islam, or other situations evoking intense feelings. Th importance of the Khyal’s content is for the singer to depict, through music in the set raga, the emotional significance of the Khyal. The singer improvises and finds inspiration within the raga to depict the Khyal. The origination of Khyal is controversial, although it is accepted that this style was based on Dhrupad and influenced by Persian music. Many argue that Amir Khusrau created the style in the late 16th century. This form was popularized by Mughal Emperor Mohammad Shah, through his court musicians. Some well-known composers of this period were Sadarang, Adarang, and Manrang. [edit]Tarana Main article: Tarana Another vocal form, taranas are medium- to fast-paced songs that are used to convey a mood of elation and are usually performed towards the end of a concert. They consist of a few lines of poetry with soft syllables or bols set to a tune. The singer uses these few lines as a basis for fast improvisation. The tillana of Carnatic music is based on the tarana, although the former is primarily associated with dance. Tappa Main article: Tappa Tappa is a form of Indian semi-classical vocal music whose specialty is its rolling pace based on fast, subtle, knotty construction. It originated from the folk songs of the camel riders of Punjab and was developed as a form of classical music by Mian Ghulam Nabi Shori or Shori Mian, a court singer for Asaf-Ud-Dowlah, the Nawab of Awadh. â€Å"Nidhubabur Tappa†, or tappas sung by Nidhu Babu were very popular in 18th and 19th-century Bengal. Among the living performers of this style are Laxmanrao Pandit, Shamma Khurana, Manvalkar, Girija Devi, Ishwarchandra Karkare, and Jayant Khot. Thumri Main article: Thumri Thumri is a semi-classical vocal form said to have begun in Uttar Pradesh with the court of Nawab Wajid Ali Shah, (r. 1847–1856). There are three types of thumri: poorab ang, Lucknavi and Punjabi thumri. The lyrics are typically in a proto-Hindi language called Brij Bhasha and are usually romantic. Some recent performers of this genre are Abdul Karim Khan, the brothers Barkat Ali Khan and Bade Ghulam Ali Khan, Begum Akhtar, Girija Devi, Beauty Sharma Barua, Nazakat-Salamat Ali Khan, Prabha Atre, Siddheshwari Devi, and Shobha Gurtu. Ghazal Main article: Ghazal Ghazal is an originally Persian form of poetry. In the Indian sub-continent, Ghazal became the most common form of poetry in the Urdu language and was popularized by classical poets like Mir Taqi Mir, Ghalib, Daagh, Zauq and Sauda amongst the North Indian literary elite. Vocal music set to this mode of poetry is popular with multiple variations across Iran, Afghanistan, Central Asia, Turkey, India, Bangladesh and Pakistan. Ghazal exists in multiple variations, including semi-classical, folk and pop forms. Instrumental music The Royal Musicians of Hindustan circa 1910: Ali Khan, Inayat Khan, Musheraff Khan and Maheboob Khan Although Hindustani music clearly is focused on the vocal performance, instrumental forms have existed since ancient times. In fact, in recent decades, especially outside South Asia, instrumental Hindustani music is more popular than vocal music, partly due to a somewhat different style and faster tempo, and partly because of a language barrier for the lyrics in vocal music. A number of musical instruments are associated with Hindustani classical music. The veena, a string instrument, was traditionally regarded as the most important, but few play it today and it has largely been superseded by its cousins the sitar and the sarod, both of which owe their origin to Persian influences. Other plucked or struck string instruments include the surbahar, sursringar, santoor, and various versions of the slide guitar. Among bowed instruments, the sarangi, esraj and violin are popular. The bansuri, shehnai and harmonium are important wind instruments. In the percussion ensemble, the tabla and the pakhavaj are the most popular. Various other instruments have also been used in varying degrees.