Microsoft Write Up Case Study Example | Topics and Well Written Essays - 750 words

Microsoft Write Up - Case Study Example there are further opportunities for the confederation because Microsoft has sought enterprise customers who can sign large deals to long-term commitments and provide a stable cash flow. For example, the Microsoft Azure defame offers consulting services to enterprises (Hoffmann, 2013). These opportunities, if utilized appropriately can benefit the fraternity by providing a competitive edge. On the other hand, Microsoft faces some external panics. For instance, many of the users of Microsofts products have non shifted to start using the upgraded, newer products. By mid last year, half of the users and companies were still using Windows XP, and a large percentage of the market did not seem likely to buy upgrades (Cox, 2012). Therefore, the company has a lot of work to do in giving a reason to clients to purchase its new products. Secondly, the compulsion of mobile devices and the increase in reliance on the Internet poses a threat to Microso ft. Customers and businesses have realized that personal computing can be through with(p) without using any of Microsofts products (Brodkin, 2013). The introduction of newer and efficient browsers such as Mozilla Firefox and Google chrome has posed stiff competition to Microsofts Internet explorer. Other competing products accept Android and iOS. Many users have opted to use them because Microsofts curriculum lacks user reach-motivator for developers to invest in it. Therefore, the company has failed to increase mindshare, whereby developers can work with its own platform or technology. The company faces further competition, and struggles to convert developer interest in the platform into adoption. The companys lack of commercial has led to its inability to convert windows peal into adoption. Finally, the market is currently dominated by-products from Apple and Google. These are iPhone and iPad, and Googles Android platform that many manufacturers such as Samsung and LG use to p ower their devices (BBC, 2013). Google became a threat to Microsoft because it used its revenue from search to fund software-development projects, such as business productivity applications, while Apple focused on the consumer more than Microsoft did (Hoffmann, 2013). These threats are not favorable for the company because Microsofts market share has been hurt significantly. External Environment and Financial Performance Analysis of Microsoft Microsofts internal strengths lie in its corporate culture. It allows any employee to submit an idea, which is then voted by other employees. Ideas that are not adopted are normally archived for future reference. The company has two annual Think weeks during which employees can suggest innovative ideas (Koulopoulos, 2009). The companys integration with Skype to enhance its existing business provides further strength. This is because the company can add component part and videoconferencing services to its enterprise offerings. The company has already created a huge reach to customers with its most successful products, and can access both Internet and mobile platforms (Lunden, 2011). The company has invested in innovation opportunities, and this provides it with an opportunity to improve market share. Further the companys rigorous recruitment process, which ensures that only the best and the brightest are given the opportunities, enables the company to have an excellent work force. For instance, the